In many respects, the ‘future of work’ is already here. Technological advancement and the Human Cloud is radicalising how we work, and how we hire. The rise in digital processes such as automation and artificial intelligence (AI) is enabling how, where and when we work, shaped around changing attitudes relating to work-life balance. Many candidates and clients are quickly adopting disruptive technology enabled staffing solutions because of the mutual benefits it presents to both. This shift to the world of work is quickly impacting traditional recruitment models, and it’s becoming crucial for organisations to look to new staffing models in order to acquire talent they require to make their business thrive. The way forward is to embrace the fastest-growing segment of today’s technology-fuelled gig economy referred to as the Human Cloud.

The Gig Economy and The Human Cloud

The Human Cloud is an expanding ecosystem. These are the jobs made up of online staffing firms that connect talent to businesses, with automation of processes. These traditionally manual, but very important, processes are handled very well by technology. This allows clients instant access to a pool of vetted workers only when they need them and allows them to focus on great service to their own clients. For workers this means flexibility in where and when they work, real convenience, and levels of transparency they previously would not have been able to achieve.

Not only does this way of hiring greatly reduce recruitment costs for end clients, but its speed and efficiency takes fulfilment to a level that traditional recruitment cannot, using tech-driven algorithms to match talent with the right jobs almost instantly. With such factors at play, it’s no wonder that firms processed $126.3 billion in global Human Cloud spend, with revenue growing by 43% in 2018, reported by the SIA.

Technology and Talent

Words like automation, AI and algorithm can be used in the media as somewhat unnerving buzzwords when it comes to the world of work. These aren’t processes to replace human jobs, but can rather be used to reduce skill shortages, ease unemployment black spots and create a meritocracy where workers are rewarded for their output. The result is to make the experience mutually beneficial for both the employee and the employer. Candidates are driving the shift because of the empowerment it gives them to take control of their schedule, work environment and workload. The Economist reported that “in 2018 roughly 1% of all workers were listed on at least one labour platform; by 2028 that figure is due to rise to 30%.” The status-quo is shifting, and embracing smart technology is actually an efficient way to monitor and improve the experience for all parties. Rota uses a double-sided rating system, where clients and candidates mutually rate every experience. This shapes how the algorithm job matches, providing job seekers with regulated, quality working conditions, and employers with a simple, speedy solution to top up their regular teams with talent who have the right skills and attitude to complement their business’ needs, whether it be for one shift or many.

The Hybrid Model

Technology is only one part of Rota’s solutions-based service. We ensure excellent services through our account relationships with enterprise clients, placed alongside our leading-edge technology. Ensuring this integrated solution allows our candidates and clients to achieve the very best outcomes. Starting with onboarding to the platform, you need professionals in the industry to properly assess candidates to provide a pool of staff of the highest quality. The technology can then work to accurately match the skillset to the correct jobs. When technology takes processes such as talent matching, payment and tracking entirely online, time is freed up for the human experts to focus on onboarding, upskilling and engaging the workforce. Talent is a differentiator, and you cannot afford to risk a client’s reputation when you supply staff in this industry with a person who is unqualified or not engaged.

For a client, tapping into a pool of vetted and rated talent takes minimal time and cost, allowing businesses to thrive and focus on how they can continue to do so. In the UK alone, the CIPD reported that in 2018 almost half of employers experienced greater difficulty in recruitment, while a third found it harder to retain staff.

Looking to the future

We do our banking and shopping online, and much more so it’s inevitable how we find work will continue to shift in this vein. Companies that match the best experience, with the best technology will prevail. Rather than succumbing to the headlines that AI will replace human jobs with robots, leverage on the opportunities that smart technology presents in matching talent to the right jobs and works cohesively alongside it.

At Rota, we do this by committing to a hybrid services model in supplementing leading-edge technology with strong operations and account management teams. This ensures quality at scale, with continual on-the-ground support for clients who choose to thrive in this tech-enabled future working environment.

Written by Steve Segel (CEO) - 14/11/19

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